Social Media Marketing Infographic for Retailers

We hear so much about social media and the prospects it has for business owners but when you are
a brick and mortar retailer, it can sometimes be difficult to see the connection when you’re a purely
offline operation. That couldn’t be further from the truth but it is important to be smart when
dealing with your social media marketing tactics; they should form part of your overall plan but to
rely on them solely for footfall into your physical store would be irresponsible. Social media
marketing for retail has a place and it’s important to use it in order to build brand awareness and
loyalty, to provide a customer service function and just to keep in touch with your customers but
there’s no denying that it is time consuming and will require effort dedicated to making it work.
That’s why it’s vital not to try to conquer all platforms (unless you are a huge multi-location
operation of course); it’s best to start small and build from there putting focus on where your
customers’ demographic generally lie. Facebook is of course the world’s most popular social network
(over 2 billion people use it) so it’s a fairly obvious one to start with but retailers can’t ignore the
importance of optimising their Google My Business listing too in order to assist customers who are
searching for their store location. The guys at Storetraffic have put together this infographic below
which details where you should concentrate your efforts on for your store’s social media marketing
objectives; it highlights some of the things to remember and it includes some advice which will help
to give you guidance. Check the full graphic out below.

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